The house of FENDI was established in Rome by Edoardo and Adele Fendi in 1925 with the opening of the first FENDI boutique, which was a leather and fur shop on the Via del Plebiscito. Immediately winning acclaim for the design and quality of its products, FENDI quickly developed as an internationally renowned brand known for its elegance, practicality, innovation and style. A multi-generational success, Silvia Venturini Fendi, the granddaughter of Edoardo and Adele, is currently the Accessories Creative Director of FENDI. Today FENDI specialises in fur, ready-to-wear, shoes, fragrances, eyewear, timepieces and accessories. It is well-known for its leather goods, including the enormously popular Baguette and Peekaboo handbags.